Luxury Hotel Comfort at Home

We are not just a brand; we’re a dynamic lifestyle collective with a mission — revolutionizing how people experience bedroom essentials through elevated hotel bedding.

Introducing Boe's collection – where continental chic meets "cozy coolness." The refined elegance of Mae contrasts with the bold, flowing lines of Cole, inspired by vintage curves. Together with the warm, earthy tones of Josie Pearl in rust, brown, and crème, the collection brings a sophisticated yet inviting feel to any space. Designed to evoke both elegance and energy, it redefines luxury with a vibrant, unexpected twist – blending warmth, style, and soft, fall-inspired hues.

This collection challenges the traditional rigid lines of bedroom design, proving that luxury can be anything but grey and boring – it can be vibrant, welcoming, and full of life.


Featured in Vogue.
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The Patterns

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Meet the DESIGNER Behind BOE COLLECTION

NICKLAS FÄLLDIN

Nicklas shares the inspiration behind the Boe AW24 collection – from the first moodboard to the final products that elevate your bedroom to a new level.

" Inspired by Porsche 911. "



Make a Statement: discover Boe Collection Headboards

With their soft, wavy shapes, they bring a playful sense of movement and harmony, daring to defy those stiff lines we often see in bedroom design. A true statement piece that effortlessly combines luxury, craftsmanship, and timeless style, ensuring it looks fabulous and feels just right for years to come.

It’s not just a bed, it’s based on experience.





Your new signature look by Boe.

A blend of comfortable loungewear and high-end fashion - crafted for those who never compromise on either look or feel and appreciate the artistry in every meticulous detail. This lifestyle collection celebrates and encourages a sophisticated yet relaxed style at home, where each garment is carefully designed to offer a combination of timeless classics, comfort, and superior quality.

Våra destinationer

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